GUM® Original White toothpaste is ideal for daily use. This toothpaste gently cleans teeth while strengthening teeth and gums. It's perfectly natural for teeth to lose their original white color over time. This discoloration can be caused by food stains, drinks, tobacco, or medication, as well as the aging process. Our experts have developed the GUM® Original White range not only to effectively remove stains, but also to help prevent them from reappearing.