This formula is full of benefits for your hair. With coconut oil, keratin proteins, avocado oil and cocoa butter, this shampoo is blended to deep clean and make your hair very happy. This rich sulfate-free shampoo formula with Brazilian Coconut Oil and Keratin Proteins will help smooth and strengthen your curly or wavy hair. Smoothing Shampoo features a proprietary blend of Coconut Oil, Keratin Proteins, Avocado Oil, and Cocoa Butter to help strengthen and soften hair, while helping to smooth the cuticle for strong hair, adding a luxurious, brilliant shine and a luminescent glow. How to use: Apply shampoo generously to damp hair, massage into a lather, then rinse well. After shampooing, follow up with conditioner. Warning: Avoid contact with eyes. If there is contact, rinse immediately. For best results, use in conjunction with other OGX products.